• Media

    It’s a Dirty Business

    In the past few weeks, our company has been working with a consultant. One of his exercises is for us to define our purpose. As part of this he had us review business magazines and study company slogans that appear in their ads.

    A horrible repressed memory emerged.

    One day, when I was working in marketing for a paper in Charlotte, the powers that be decided the company needed a new slogan. There was only one problem: Enduring slogans were often invented by expensive advertising agencies and my newspaper didn’t want to spend a dime.

    So I bought a bunch of coffee and doughnuts and gathered my staff of creative artists and writers in the promotion department into a conference room for a brainstorming session. You never knew where one of these wandering pursuits of excellence would lead, but one thing was certain: No one could leave until we came up with an answer to whatever great question that was put before us.

    So began a two-hour session that produced nothing of note, until one woman in the back of the room muttered the immortal words: “The Charlotte Observer: It Rubs Off on You.” There was stunned silence in the room. Then it hit us all at once. You could see the smiles of realization open up across the room in one big wave. We were tired and if we voted yes on this slogan, we could all go home and drink beer.

    For the stunning debut of our new slogan our designers produced full-page ads about how wonderful our award-winning reporters were and about how no one in their right mind would leave the house each morning before digesting every page of the daily product that we so proudly produced and placed carefully at their front doors.

    At the bottom we added our new slogan. But the designers weren’t satisfied with just words. They liked pictures. So in case our readers didn’t pick up the double-meaning of this brilliant slogan, they added a little thumbprint next to the words and had a little smear mark of ink trailing off to the right.

    Oh we were good, weren’t we? Brilliant, we presumed. We scheduled a couple of ads in the morning paper and let these babies fly. The next morning I cruised with confidence to my desk and – whoa – what was this? A note to come see the publisher and editor immediately.

    They hated it. As did the production manager who was so proud of his new press that supposedly had less ink-rub-off than the previous model (it didn’t). As did the circulation manager who wanted our campaign to sell more papers (it wouldn’t). There was an emergency meeting of all the newspaper powers that day and after a heated session, the publisher cast the deciding vote: (inky) thumbs down.

    The ad campaign was dead. Our faces were red. Our hearts were crushed, but our directive was the same: Come up with a slogan, stupid. So we met again, came up with something innocuous that pleased all and remains wonderfully forgettable to this day. Unfortunately, the other one lived long after.

    In fact, the newsroom got the last word (it always does). Eight months later, on New Years Day, in the paper’s annual retrospective of “The Best and Worst of Charlotte” we won special recognition. Our rub-off slogan was awarded worst advertising campaign of the year.

    Recently, I picked up another newspaper here in Atlanta and saw it proudly boasting a new slogan: It Rubs Off on Your Mind, Not on Your Hands. I wondered if they paid an advertising agency a lot of money to come up with it. And if their publisher saw it before it went out.

  • Atlanta,  Media

    Paper Chase

    Make a mistake on television or radio and you can correct it in the next breath. But in the print business, a mistake is there for all to see and usually you have to wait until the next edition to correct it.

    Three times in my career, I’ve tried to fix a mistake after a paper was printed – with mixed results. I was reminded of this recently when we found out that our Atlanta Real Estate section was mailed with our Atlanta Buckhead and Atlanta Intown papers but had been left out of the portion of Intowns that we put in stores and restaurants.

    Our distributors had just put out nearly 8,000 copies in more than 100 locations around town. A call to our printer confirmed our worst fears: The sections were still sitting on pallets in their warehouse. I quickly marshaled employees from our company and the printers’ and we visited each location and hand inserted the sections.

    In high school our overzealous and undersupervised staff printed a front-page cartoon of questionable taste. After we had distributed them all over campus, the school’s president demanded we collect all the papers and reprint the paper without the offending cartoon. We did – after a lot of exhausting work – and the few surviving original copies quickly became collectors’ items.

    I went to college at the University of Virginia, where there are several “secret” societies. Some more secret than others when its comes to the selection of new members. Some groups place ridiculous gowns on their newest inductees, make them drink lots of beer and parade them around parties in a crazy marching band replete with drums and a raucous song list. One group does not reveal its members until they die.

    In my last year, the rising group of editors on my newspaper staff decided to play a practical joke on me by printing the names of new inductees in a secret group of which I was a member – a group that never revealed its members, even after their deaths. After the papers were distributed, my group moved into retaliatory action. A few of us gathered up thousands of papers from libraries, classrooms and stores. One even snuck in the window of a rival secret group member and took his paper when he went to the restroom.
    Other members went to the newspaper office, replaced the offending page 2 item and drove an hour south to the printer, who reprinted the cover sheet.

    The rest of us drove to a secluded wooded hilltop and began “skinning” the thousands of original papers. It was fun for a while, but by the time the others arrived at sunrise with new covers, our zeal was long gone. What seemed like a great idea at midnight suddenly began to look like a college prank gone terribly wrong.

    Someone left for coffee and distributed a few of the “new” papers. Reports filtered in from the valley below: a rival group was debating whether we should be charged with “stealing” the papers, a grievous offense of the honor system; the rival daily newspaper’s editor launched an investigation; the dean of students wanted to see me.

    It took my group until early afternoon to reassemble the papers. Some headed off for a nap, others went to class. I had to attend a round of meetings with my furious staff, an angry dean and a zealous rival reporter.
    After that long day in college, I began to wonder if I should go into television journalism. A few weeks ago, as I sat inserting newspapers once again, I began to wonder if I made the right decision. I wonder how I’d look in a toupee?

  • Atlanta,  Media

    Golf with Lewis Grizzard

    For 12 years I was an itinerant newspaperman, traveling through four Southern towns before returning home to work for the Atlanta Journal-Constitution. From Mississippi to North Carolina, almost everyone I would meet would have a story about Atlanta.

    One of the more popular topics was people’s love and admiration for a syndicated columnist from the Constitution named Lewis Grizzard. People read his column in their local newspaper, listened to his tapes or bought his books, with titles such as “Elvis is Dead and I Don’t Feel So Good Myself.” Lewis_grizzard He was passionate about the South, Atlanta, his Georgia Bulldogs and a few other subjects that made him controversial. He created a group of somewhat fictional characters that entertained his fans for years. When Lewis died in 1994, he left behind a depth of loyalty few other newspaper writers have matched this century.

    On more than one occasion, I was asked to join the host committee to welcome Lewis to town when he was booked to speak before a local civic or social group. Lewis, when surrounded by people he didn’t know, could be a man of few words. So people thought they should get a local newspaper guy with an Atlanta connection to come “talk with Lewis.”

    In Augusta, I sat next to him at a Junior League barbecue. In Charlotte, the local symphony asked for my help to fill a 2,500-seat auditorium with tickets that sold for $25. I placed a couple of ads in our newspaper and the tickets sold instantly. A year later, we picked a larger venue and filled 4,500 seats at $15 a pop.

    I spent the day with Lewis and Tony, his manager. My mission was to entertain them with one of Lewis’ favorite pasttimes: a game of golf. They drifted into my office with Tony fussing at Lewis because he hadn’t finished his daily column yet. Lewis begrudgingly sat down at my conference table and scratched out a column on some notebook paper. Like most polished columnists, it didn’t take him long. He called and dictated it to his assistant at the AJC and we were off to the course.

    Lewis_golfing_2 It was a cold, blustery February day and Tony was not thrilled about spending it on a golf course. But Lewis was not to be deterred. We played six or seven holes, talking about subjects we had in common: Newspapers, Atlanta, mutual acquaintances. Lewis told a few jokes. I had recently heard one from my boss and while we were putting out on one hole, I told it. Lewis chuckled slightly and looked at Tony for a second.

    “Hey, that’s a pretty good joke,” Lewis said. “You mind if I use that one tonight?”

    “No, go ahead. Be my guest,” I said, flattered at my supplier-to-the-stars status.

    It started to sleet. Lewis and I wanted to keep playing, but Tony started to grumble. On the next green, Lewis tried to make a 20-footer, but the mounds of ice that were starting to collect knocked his ball away from the hole. Finally, he relented and we retired to the clubhouse to drink Irish coffees.

    That night, before thousands of spellbound fans, Lewis kept the crowd giggling with his voice, his accent and the eventual punchline. Our stomachs were hurting from laughter.

    Near the end, he worked in my joke. Only Lewis told it better and the audience laughed. Suddenly, I wondered whether I may have committed the cardinal sin of telling Lewis a joke that was his to begin with. I never did ask Lewis if I had stolen his joke or if I added just a little bit to his routine. And Lewis, a fine Southern gentleman, never let on.

  • Atlanta,  Media,  Spirituality

    Losing the Keys

    I ask a lot of my employees, but I also grant a lot of freedom. One rule I stress above all others: It’s okay to make a mistake, but learn from it so you won’t make it again. Admittedly, I’m the worst offender.

    I park in a garage where you leave your key with the attendant. If you leave by 6:30 p.m., there’s no problem. But if you come late, your key is locked up. This happened to me once so I walked home, actually enjoying the hour-long journey. “Won’t let this happen again,” I chided myself. I decided I’d have a spare key made to give to the attendant.

    A couple of weeks later, I stopped off at a store to get the spares made. They were busy so I said I’d be back shortly to pick up my keys.

    So, of course, I work late that day and totally forget about my keys. At 8 p.m., I’m staring at my car, realizing that I not only made the same mistake again, I made a much worse one. It was Friday of Memorial Day Weekend. I would be without the car not for just one night, but for the entire three-day weekend, and the next day I was to pick up my children in Greenville. Everybody I could call was out of town. I peered through the window in the garage office and called all the phone and pager numbers of the garage employees to no avail.

    For 10 minutes I stood there looking at my reflection in the car window, wondering how the state ever gave a guy this stupid a license to drive. When I was tired of listening to myself, I looked heavenward. “God, I really messed up this time,” I said. “I can’t imagine You bothering to bail me out of this one.”

    A minute later a van pulled up slowly, its passengers eyeing me closely. “Great,” I thought. “I hadn’t considered the possibility of being robbed.” The gates to the garage opened and my heart leapt :Maybe this is a garage employee. It wasn’t. It was a security guard from the Atlanta Journal-Constitution, escorting an employee to her car. He unlocked the garage office and got her keys out. “Hallelujah,” I shouted. “You’re my savior.” I explained my story while his passenger eyed me suspiciously. “This means you can give me my keys, and my life is saved,” I finished.

    “Sorry, sir. I’m not authorized to do that,” he said.

    “Oh, no, you don’t understand,” I pleaded. “It’s so simple.” There was a long silence. The security guard wasn’t buying it.

    “Look,” I said. “I used to work at the AJC. I’m still in the newspaper business and I own my own company. Here’s my business card, my driver’s license and my insurance card. I can prove I own this car. You can rescue me, please, please, please,” I said.

    He started to get back in his van. “You’re the answer to a prayer,” I begged. “Not two minutes ago I told God how stupid I was and asked if there was any way He could bail me out. Then you pull up. You see, it’s meant to be.”

    He took a deep breath, looked at the employee he dropped off as if to seek guidance. “I won’t tell anyone,” she said. As the guard went back in the office to get my keys, I turned to her and shook my head. “I don’t know how I got this lucky,” I said.

    “Jesus is looking after you tonight, son,” she said.

    I haven’t walked home since.

  • Atlanta,  Life Stories,  Media

    The Great Speckled Bird

    One of the hazards of starting a newspaper in your home town is that you cannot escape some of the mishaps of your youth. About once a year I get a nice note from Buckhead resident Helen Sterne saying she is enjoying our newspaper, but she always closes with: “It certainly is a lot better than The Great Speckled Bird!”

    In the late 1960s Atlanta was no Haight-Ashbury, but long before bankers and lawyers were walking the streets of Midtown, the area along Peachtree between 8th and 14th streets was known as “The Strip.” The sidewalks and alleys were full of long-haired, blue-jeaned, tie-dyed “hippies” offering all kinds of illegal substances and alternative lifestyles. It made today’s Little Five Points look like Phipps Plaza. On any given Friday night, parents would drive us through The Strip on the way back from dinner at the Piedmont Driving Club or Capital City Club, lock the doors and warn us of the dangers of this part of town.

    So naturally, with 13-year-old curiosity, we would get up the next morning, tell our parents we were going to play tennis, and sneak out with our Jimi Hendrix T-shirts to “expand our minds” or to try to “find ourselves” amidst the record stores, head shops, and clothing boutiques on The Strip. One of the required souvenirs was to get the latest issue of The Great Speckled Bird. It was full of the latest inside reports on college students going on strike and closing down campuses, about battles with police in the streets of Chicago, about counterculture political parties, civil rights demonstrations, wild concerts, dangerous drugs and a movement older people feared most, a concept foreign to us – something called Free Sex.

    One day, I noticed an ad promoting an opportunity to make money: buy 50 copies of The Bird for 15¢ each and sell them for 35¢. My first newspaper entrepreneurial thought stirred. I could get rich! I bought 50 copies and the next day, took 25 to my school, Westminster. I could stimulate intellectual thinking and make a tidy profit. Only one problem: students didn’t want to buy The Bird from a freckly-faced eighth grader.

    Next idea: sell them to my neighbors. So I wandered up my street and stopped at the Sterne household. Mrs. Sterne answered the door. As I made my sales pitch, a look of horror crossed her face. She was the matriarch of a household containing her husband, the president of Trust Company Bank, and two Catholic schoolgirls. A household I was threatening to poison with radical, seditious journalism. Trying to fill the silence, I mumbled something about selling them at school. Well, when the story got around, I was selling them for the profit of Westminster.

    Two days later, I’m dozing in chemistry lab and the principal walks in, grabs me and says I am being summoned to Dr. Pressly’s office. Dr. Pressly, the school’s founder, was a man who was so polished, so patrician, but so powerful that I must have done something really great to be going to see him.
    He asked if I was telling people I was selling The Bird for the benefit of Westminster. I turned bright red and quickly said no. He said some board members had gotten confusing information and were calling him, greatly concerned. Graciously, he let the conversation drop there.

    But others didn’t. Apparently, at that very moment my father was at Peachtree Golf Club, involved in a shouting match with a legendary school board member, Mr. Warren, about my disparaging the good name of the school.

    All this because I was trying to make 20¢ a copy. I think I sold only about 12 of those papers. I wish I still had the rest. I could probably sell them for a lot more now.

  • Media,  Spirituality

    A Match Made in Heaven

    We sat in John’s triangular office overlooking Peachtree, agonizing over yet another draft of a company budget with only one goal in mind – survival.

    For three years we had rubbed together enough resources and fanned the embers of three neighborhood newspapers, all the while hoping and praying ad sales would catch fire and provide much-needed fuel.
    So many had helped along the way. My friend Mike handled our incorporation for cost. My father loaned a couple of thousand dollars right after my first issue of Atlanta 30306 . He died two days later. When I needed to pay a computer bill, my mother put a check in the envelope. Ward left a steady job to become the only employee in my small company, and then together with Natalie, my first salesperson, pulled several 48-hour shifts.

    My sister Van wrote a column for free. Her son John left a better-paying job at IBM to help me with accounting. My friend Charles and my brother Jack bought stock. Jan took a huge risk, deferring her salary for a year. I could mention many others.

    There was always just one more dollar in the checking account. That was, until now.

    We ran several models on the computer. Cut this. Don’t rehire that position. Quit mailing that. No matter what we did, it didn’t work. Despite my years of optimism, I was depleted and had finally given up faith. My staff worked for a month not knowing if they’d be paid. I wrote a front-page appeal in our Buckhead paper asking for donations, advertising or for an investor. I called CEOs for help – without success. The readers of Buckhead responded wonderfully – sending in checks for $25, $50 and $100 and heartfelt letters of support.

    They sustained us more than they’ll ever know through what seemed like the final days.
    I briefed my mom. “There’s no one in our family with any business sense that you could call,” she said. “They’re all lawyers or whatever. Call someone who has been through this before. Call someone like Tom Cousins,” the real estate executive.

    “Yeah right, mom,” I thought. Then others whose counsel I sought mentioned his name as well. I had written him a letter five days before this meeting in John’s office. But his secretary said he was rarely in town, that maybe he’d see the letter one day and call.

    Before the meeting I slid my personal American Express card through the charge machine and made a final cash deposit in our account. In John’s office, we struggled with the concept of an SBA loan, for which I’d have to pledge what was left of the equity in my house and add more debt to our monthly budget.
    “It’s over,” I said to John and Jan. “There’s just no way. This is the end.”

    For two years, John had maintained his confidence that we’d find a way through. But my  verdict left him silent for the first time. Jan, resilient and never losing faith, looked at me and stood up. “I’m going to check my voice mail and see if the bank called about the loan.” We took a break. I wandered into my office. The phone rang. It was Tom Cousins. “I’d like to help,” he said. “Come by the house tomorrow.”

    Over coffee in his living room, he said he always thought Atlanta should have positive newspapers. He read over mine. We discovered we believed in the same ideals, shared the same faith. As I stood at his front door, he shook my hand.
    “Say hello to your lovely mother,” he said.

    “I will,” I said. And thank her – and everyone else.

  • Atlanta,  Media

    Re-selling the Paper

    Working downtown, I get approached by people asking me for money. They often call me “Sir,” and will say “Thank you” after I decline to give but instead wish them the best of luck.

    I quit giving money after a couple of experiences of trying to help. One time a guy approached me in a parking lot with a story about not being able to get his wife and child back to Marietta on the bus. They were waiting for him at the MARTA station. Could I give him seven bucks? My gut said he was possibly telling the truth. I gave him a ride to MARTA and said if he could produce his wife and child, I would give them the seven bucks. He couldn’t. So I wished him the best of luck and drove on.

    One night I was locked out of my car downtown. It was nice out, so I walked home. Along the Freedom Parkway, some guy said he needed money to stay at the shelter. I told him that if he would follow me he could sleep in my extra bedroom. He said he didn’t want to walk that far.

    I don’t want to be callous and I know that as a struggling entrepreneur, I’m just a step or two away from joining these comrades on the street. But I don’t think giving them money is the answer.
    The other night, I was standing outside our office building on Peachtree Street and saw a guy open up one of our Atlanta Downtown newspaper boxes and pick up about 50 of our papers.

    “Hey,” I said. “Why are you taking so many of my papers?”

    “They’re free, aren’t they?” he said.

    “Well, yes, but each one of those costs me money.”

    “Man, I homeless,” he said. “And these are my pillow.”

    “But why my papers?” I asked, pointing to the other boxes of free newspapers lined up together.

    “Okay,” he said. “This may get me in trouble, but I’m gonna level with you.” He had no smell of alcohol on his breath and he spoke intelligently. “I lost my job, I’m HIV-positive and my disability hasn’t kicked in yet. This is how I support myself. I walk up to cars or pedestrians, tell them that this is a free paper about downtown and hand them one. Now, this is where I become a fraud. I tell them that this paper is published by a nonprofit organization to benefit the homeless and I ask for a donation.”

    I laughed out loud. “So far, I think you’re still telling the truth, about the nonprofit part. You’ve probably made more money this year than I have.”

    “I distribute 50 or 60 of these a day,” he said.

    “That’s great,” I said. “But I’d rather you pass out these other papers. Why do you always clean out my boxes?”

    “I’ve tried using those other papers, but they don’t move as well. People pay more for yours.”
    I laughed again. Here I’ve been struggling for three years trying to sell enough advertising to pay for nearly 100,000 free papers and I hear from this one-man-research-and-development-department that I could have been charging for them all along.

    “Man,” he said. “You should hire me to distribute your papers. Why don’t you give me a job?”
    “I think I already have,” I laughed. “You’re working now. I’ve got to go, but why don’t you call me tomorrow.”

    We shook hands in the warm Atlanta evening and wished each other luck. I never heard from him again, but I’m glad I met him. Entrepreneurs get ideas from everywhere. You never know when one will make you money.

  • Atlanta,  Media

    Interview with the Editor

    Over the past few weeks, I’ve been interviewing a lot of folks for sales positions. Some managers take the interview process very seriously.

    They will sit the candidates in the same chair, ask the same questions and stare them down with the same steely eye. There are legendary stories about interview nightmares, like the one about the U.S. president who took a cabinet candidate out for lunch. When the prospect salted his food before tasting it, the president nixed him for making a decision not based on facts.

    Me – I’m about as far away from that as can be. Of the people I hired, one I interviewed over the phone long distance. Another walked into my office without an appointment (which is how I like to sell to my advertisers), one interviewed with another employee and never even gave me a résumé until a week after starting the job. Another I met at the bar at Atkins Park in Virginia-Highland. I asked her if she wanted a beer. She later confided to fellow employees that she wondered if it was a test. Would be better to drink a soft drink or to drink a beer as I did? On Fridays at 6 p.m., Atkins Park traditionally passes out complimentary shots of Jaegermeister. She was perplexed. What was the right thing to do?

    I guess we learn from our role models. My first job interview was in New Orleans, where I drove in my junior year of college to meet Philip Carter, an editor of a French Quarter weekly and the Delta Democrat-Times in Greenville, Miss. I took all my college articles, a nice résumé and the clearest head I could muster for such an auspicious occasion. When Philip showed up for my interview, he had some friends in tow.

    Philip’s wife, Lynn, suggested we all go to their house in the quarter and start the interview there. Upon arrival, as is the tradition in New Orleans, a party started. Somewhere between rounds, Philip suggested he take a look at my articles. We talked a little about journalism, his paper, the job, etc. Then as we shook hands on Bourbon Street, he said I could start my reporter’s job upon graduation the next May.

    I was the envy of my college class. Most of the seniors spent the year agonizing over whether they could get a job interview, and here I was with a full-time job in my chosen profession lined up already. On graduation weekend, I decided to join some friends backpacking in Europe that summer, so I called Philip, as I had every few months, to see if I could delay my job start until August.

    “August,” he said. “But it will be over then.”

    “Over,” I said. “What will be over?”

    “Your summer internship.”

    I nearly dropped the phone. My whole life flashed before me. No job. No money. No trip to Europe. Here all my friends had spent all year fighting for jobs and I had not given it a thought. Now I would have to start all over again.

    “Philip,” I said. “You’ve got to be kidding me. You hired me for a full-time job.”

    “I don’t have a full-time job open. How did we get this messed up? We’ve been talking all year since the interview.”

    “Well, Philip,” I said. “You remember the interview. Your friends came over and … ”

    “Oh, yeah,” he said, laughing. “Let me see what I can do.” He talked to his managing editor. Fortunately, a reporter had just announced she was pregnant and had given notice.

    So my career as a newspaperman was safe. My skills as an interviewer, however, may have been permanently impaired.

  • Media,  Spirituality

    Friends Indeed

    It was 6 a.m. on Good Friday. Our staff had spent most of Thursday stuffing newspapers and personally addressed letters into envelopes and paper bags to be delivered by hand to hundreds of business prospects around the city. We were launching our newest paper, Atlanta Downtown.

    Associate Publisher Jan Butsch and I had drawn the predawn duty of pulling the newspapers hot off the press and putting them into the bags along with bagels from Highland Bagel. We had 45 minutes before the courier showed up. Despite our optimistic spirit (which had brought us downtown in the first place), it seemed doubtful we would make it.

    Usually on Friday mornings you will find me at a bar near Lenox Square. I meet with a group of men to drink orange juice and coffee. We talk about spiritual issues and whatever other topics arise during the hour we spend together. Mostly it’s a bunch of guys looking for more meaning in life.

    I found the group during a rather dark period in my life. I’d suffered a series of setbacks that affected my personal life, job and health. I was in the north Georgia mountains with my two children in a state of shock when the phone rang. My college roommate (with whom I hadn’t spoken in several years) was calling from Hong Kong. I had no clue how he got my number. During the course of the discussion he said he wanted me to meet his brother-in-law, who lived in Atlanta. I did and his brother-in-law asked me to join him for breakfast at the bar near Lenox.

    The guys at the bar talked about the inspiration they found in the Bible, a book I hadn’t looked at in years. They wanted me to come back every Friday. I did and found some much-needed support, both from exploring spirituality, as well as from the fellowship with the other men.

    A couple of years later, I started working for myself. People that do that have to spend time looking inward, searching for more energy, creativity, direction. Sometimes it just isn’t there and doubt creeps in. We begin to feel depleted and don’t know where to turn.

    That Friday morning, Jan and I stood outside the door to the Flatiron building as I struggled with my keys, our arms full of newspapers and our bodies feeling the bone-wearying fatigue of the past few months of frantic preparation for this first issue. Neither one of us said anything, but I think we both felt our energy declining.

    Just then a car pulled up and a voice called out, “Looks like you two could use some help.” I turned and saw a guy from my Friday morning group. Then two more came. These three men had gotten up early and had driven downtown to help us put newspapers and bagels in bags. I have no idea how they found me. I hadn’t even told them where I would be – just that I couldn’t make the meeting. Somehow, they figured it out from there.

    Jan and I looked at each other in amazement. We knew angels when we saw them. And that they had been sent by a God who has a great sense of timing. We made the deadline.

    Some people think angels only come in life-or-death situations. And putting bagels in bags or even putting out the first issue of a newspaper doesn’t qualify. But once again I received support from an unexpected place, and once again my spirit was renewed.

  • Atlanta,  Media

    The Big Dinner of Chitlins

    When I was just a cub reporter on the Delta Democrat-Times in Greenville, Miss., I was assigned the police and courts beat. My favorite stop on my way to work every morning was the county jail, a popular place for legal hangers-on like me. Lawyers, probation officers, bail bondsmen, deputies and reporters would all stop off at the jail and say their howdy-dos to Sheriff Harvey Tackett.

    Now, the sheriff, Harvey Tackett, was a fine man and all and we were always happy to see him, but if the truth be told, he wasn’t the main attraction. It was the kitchen, which was run by prisoners that had become trusties and happened to be great cooks.

    Every morning, we’d stop in and pull a hot biscuit off the stove, stuff it full of ham or bacon or sausage, grab a hot cup of coffee and wander back to the sheriff’s office for a little talk. When the talk went a little dry, we’d wander back down the hall to the kitchen and grab some grits or maybe some cornbread. Sometimes, when the talk went on for a couple of hours, we’d check on how lunch was proceeding.

    After a few months, everyone started talking about the sheriff’s Annual Chitlin Dinner, comparable in importance in Greenville to a state dinner at the White House.

    “You coming to the Big Dinner?” a county commissioner asked me over biscuits one day.

    “Sure, wouldn’t miss it,” I said.

    “Ever eat a chitlin’, son?” he asked, looking at me skeptically.

    “Why sure,” I said. “I am from the South, you know.”

    “Whereabouts?”

    “Georgia,” I say proudly.

    “Georgia? Where in Georgia?”

    “Atlanta.”

    The commissioner put his coffee down and looked me in the eye. “Son, I thought you said you were from the South.”

    Actually, I wasn’t quite positive I had ever eaten a chitlin. In fact, I was a little afraid to admit I didn’t even know what one was.

    One day, I walked in the jail and things were all askew. First of all, it stunk to hog heaven. Secondly, there was a lot of noise coming from the second floor, where the inmates were kept in cells. I walked in the kitchen to get my biscuit and I saw Sheriff Tackett standing over several big pots boiling on the stove. He was stirring one pot and he didn’t look happy. Upstairs, I could hear cups being rattled against the prison bars. The prisoners were yelling. The cook, a trusty – or a prisoner who had earned the sheriff’s trust – was standing by the door behind the sheriff. Behind him was a woman who served as the sheriff’s records manager. She had red hair, was young and sassy.

    “It’s bad,” Sheriff said. “It’s a bad batch of chitlins.”

    “How do you know a bad batch from a good batch?” the woman kidded the sheriff. “All chitlins smell bad to me!”

    “It’s a bad batch, I’m telling you,” the sheriff said. “We’ll have to put off the dinner until next week.” So the word went out throughout the county, the sheriff’s dinner was postponed.

    A week later, the day of the big dinner arrived. I arrived late, on purpose. The room was full and loud. I loaded up my plate with french fries, cole slaw and chitlins, both boiled and fried. I sat down with the fire chief, a lawyer and two county commissioners. We all chatted as I finished off my fries and cole slaw. Then it got real quiet as they stopped talking to watch me take my first bite of chitlins.

    Unfortunately, I tried a boiled one first. It was so tough I could barely chew it, and as I bit into it a strong pork flavor exploded in my mouth, emitting an odor reminiscent in its intensity and repulsiveness of foul odors from my past – my fraternity house the night after a big party or the showers at summer camp. Now I had eaten all parts of various animals, but that chitlin tasted like nothing I’d ever put in my mouth before or since. As I quickly downed a gallon of iced tea, the whole table laughed uproariously.

    Others wandered over to goad me into eating more. Just as I was pouring ketchup all over the fried chitlins, which I hoped would prove to be more edible, a new reporter from the Memphis Commercial-Appeal walked in the door. Spotting a new victim, everybody at my table got up and wandered over to watch him try the chitlins for the first time.

    I escaped out the back door. My pride was intact. My Southern heritage was defended. My stomach – well, let’s just say it was a week or two before I returned to get a biscuit from the sheriff’s kitchen, which smelled like chitlins for a long time after the big dinner.