Media,  Public Relations,  Spirituality

PR Prayer Breakfast

This morning my staff attended the first annual Atlanta Public Relations Interfaith Breakfast at Twelve at Atlantic Station. Organized by a committee of several PR firms, the vision for the breakfast came from Glen Jackson, a partner in Jackson Spalding, one of the largest independent firms in town. Glen’s partner is my third cousin, Bo Spalding.

Atlanta has a number of annual interfaith breakfasts and the tradition goes back decades to our city’s legacy as a beacon of civility during the turmoil of the Civil Rights struggle in the 1960s. One of the most successful of these is the Atlanta Rotary Club’s Prayer Breakfast, which I attended for the second year in a row this year. The speakers are always inspirational, but I especially look forward to the dramatic presentation by Tom Key of the Theatrical Outfit, one of the great treasures of this city. Glen happened to chair this year’s Rotary breakfast and I congratulated him afterwards. He told me about the planned PR breakfast, so I quickly bought a table.


Another successful industry prayer breakfast is the Real Estate Prayer Breakfast, which we also support with the purchase of a table. This one was originally started in honor of the life of Mark Christopher, an amazing man of faith who battled cancer in 1996 and whose optimism and daily recorded inspirational messages of hope through the last months of his life touched many lives. He was scheduled to speak at the first RE prayer breakfast in May 1998, but he died that month. I knew Mark from my Friday Morning Men’s Fellowship and we visited him in the hospital once. We all went to support him, but he, instead, supported those of us crowded in his room.

This year’s PR Prayer Breakfast was highlighted by wonderful music by Third Day, several members of which flew the red eye from LA to participate. The most touching moment, though, was when Brenda Wood, a local TV anchor for 11 Alive, gave a very transparent testimony of the value of faith and prayer in her life. Interviewed by Beth Bragg of the DeMoss Group, she had the sold-out room riveted silently listening to her having been “broken” several times and how God and her faith saved her. Her facial expressions and body language were amazingly mesmerizing, as much as actress of stage or screen. Yet she’s a TV anchor here in Atlanta, and a great one – and a jewel of a role model of faith for the rest of us.

In addition to my staff, I invited Jae Stephenson of Resource Real Estate Marketing, and Sharon Goldmacher of Communications 21, who have recently referred business and offered advice to our five-year-old firm.

Jennifer Sheran, our general manager, my wife Jan and I were excited to invite our staff to the table. For many of our young team members, this event broke the ice of discussing faith at work. It’s always a delicate balance, knowing when to profess your faith and when to run a “strictly professional” firm. Thanks to Glen and the organizing committee for this and other breakfasts in Atlanta, who have set the table for those discussions to continue into the day, well after the warmth of the breakfasts have begun to wane.

Photo of our staff at the PR Interfaith Prayer Breakfast, from left: Evelyn Anne Johnston, Devin Releford, Reid Childers, Jan Butsch Schroder, Mary Martin, Lila Campbell, Jennifer Sheran and me, Chris Schroder.

President of Schroder Public Relations in Atlanta, GA

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