November 16, 2008

You Always Remember Your First

Filed under: Media,Public Relations — schroder @ 8:04 am
Chris Schroder

Seven years ago this month my friend Bo Jackson asked me to lunch out of the blue. Well, it was sort of out of the blue. I had actually left him voicemail six months before. The key thing is he actually remembered that he owed me a call. “And,” he said. “I’m buying lunch.

“How’s the newspaper business?” he asked as we sat down at Joey’s near Perimeter Mall. “Wow,” I said. “It has been a while since we last talked.”

Bo, a commercial real estate developer, spent the next 20 minutes talking passionately about a vision he had for the changing workplace. He talked about the coming retirement of the Baby Boomers, about the new generation of employees who were forcing technological and cultural changes in the workforce. He wanted to be on the forefront of the change.

“What are you going to do now that you left newspapers?” he asked.

“I have been working in public relations,” I said. “But now I’m starting my own PR firm.”

“I’m looking for a PR guy,” Bo said.

“Hey, that’s great,” I said. “I’m looking for a client!”

And thus, Schroder PR was born.

Today, seven years later, Bo is still passionate about what we now call the High Performance Workplace. And he’s still my client. You know what they say – “you never forget your first.” Thanks Bo. And thanks to the many other clients who have followed since. We’ve now grown to nine full-time employees and five contractors. Next time Bo and I have lunch, it’s on me.

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